About Us

Taran Living is a design-first home linen brand born in a world where the true meaning of luxury has been changed. We aim to redefine luxury through comfort and cultural inspiration. Our coordinated collections of soft, supple linen help homemakers create meaningful living spaces. Celebrate life’s simple joys—like shared meals or a walk in nature—and let Taran Living remind you to slow down and savor these moments. Welcome home with Taran Living, brought to you by Ratan.

Meet Naavika

In the 17th and 18th centuries, explorers traveled to India and took fragments of its rich culture back with them, leaving behind a nation that lost bits of its heritage to the world. *Taran* steps in as a bridge, reconnecting these lost stories through a character named Naavika. Naavika is a modern-day woman, adventurous and daring, with a newfound freedom that makes her curious to explore and embrace different cultures. She is not just an explorer but also a homemaker with an eye for detail, influencing and inspiring those around her with her discoveries.

Naavika's Vision

Naavika’s characteristics shape the vision of *Taran* and reflect the customer persona—individuals who appreciate cultural richness, are curious, and seek a blend of tradition and modernity in their lives. Through Naavika, *Taran* brings these stories to life, letting customers discover and reconnect with the world’s lost cultures in their own homes.

She believes in living life slowly and well, with an emphasis on comfort. She wants to inspire you not just to decorate your space but to embrace a lifestyle of curiosity, relaxation, and thoughtful choices.

What We Stand By

The 3Cs are the heart of our little universe; you’ll see them reflected throughout the brand and every product we make.

Conscious

We’re intentional with every piece we create, focusing on a low-inventory model and just-in-time production. We use digital printing because it’s an eco-friendly choice that allows us to make smaller batches, reducing waste and avoiding excess stock. This method not only delivers vibrant colors and intricate designs but also aligns with our commitment to sustainability. And since we print on 100% natural fabrics, our products are ideal for recycling or upcycling when you’re ready for a refresh.

Circular

We see ourselves as an "and" brand, not an "or" brand. Our collections are designed to effortlessly coordinate, complementing your home decor without replacing it. Whether you pick a piece today or years from now, it will fit beautifully and enhance your space. Our products aren’t just functional—they’re meant to add warmth, personality, and a sense of joy to your home, making it uniquely yours.

Curated

 We believe in delivering a value-added experience with every piece. That’s why each Taran ki razai reflects the curated care we put into it. Our quilts feature a unique quilting pattern inspired by our brand emblem, keeping us rooted in our values. We work with multiple designers and blended techniques to bring exotic experiences into every home.